The creation of the trendy lifestyle brand LePrius, founded by Mrs. Jeanette Borgström (President), and Mr. Cyril Gombert is a success story. The miracle recipe is to dare to think outside the box.
LePrius lifestyle magazine caught up with Ms. Borgström to find out more about the success story behind LePrius.
At the age of 27, Ms. Borgström had all ready graduated with a master's degree in law from the prestigious University of Uppsala (Sweden), and has worked for several years as a lawyer in large law firms and an assurance company in Stockholm. Despite her great passion for this profession, the dream profession since her childhood, she decided to change the direction in her life to create her own company and Lifestyle brand, LePrius.
-“I have always had a great passion for design, France, and high-end beauty products. When I was a student, I worked as a “beauty” saleswoman in the most beautiful stores in Stockholm. I very quickly started elaborating in my imagination how I could make a brand like no other. It was there that I discovered the needs, the desires of our future customers.”
LePrius does not only offer beauty products for the body, nor for the home. LePrius is a universe that stimulates the imagination between the French art of living and the Italian dolce vita that can be found in the south of France.
-“It was when I met Mr. Gombert, my french co-founder of the brand, that I managed to find the missing parts in this universe of imagination. Mr. Gombert, who is a biologist, is passionate about the nature in the south of France. He made me discover the specific scents of his favorite regions (Alpilles Olive, STE Victoire Honey, Luberon Lavender and Côte d'Azur Citrus). He introduced me to the art of living in the south of France, a combination of the famous French “joie de vivre” and the no less famous “Italian dolce vita”. A magnificent way of living life that I have personally adopted and that can be adapted almost everywhere, including in the Nordic countries where the value of work dominates and the gloomy weather locks us up”.
-“My ambition with LePrius is to bring this light from the south of France elsewhere in the world. It is to put light in the hearts, to delight the senses with the pure scents of our exceptional natural sites, and to create moments of sharing the joy of living in everyday life. Our products reflecting joy, simplicity, authenticity and the best quality that the south of France can offer. »
Not everyone has the opportunity like me to rebuild their life in this paradise, but LePrius invites us to enjoy it all around the globe.