About LE PRIUS

LE PRIUS is an innovative lifestyle brand from Marseille in the south of France. The lifestyle brand is founded 2015, then named Lavandière de Provence, by a business lawyer from Stockholm in Sweden, Ms. Jeanette Borgström (CEO), and a French biologist and sustainability expert, Mr. Cyril Gombert. Ms. Borgström has a huge passion for design and all that comes with beauty and high quality. Amazed by the French art of living, she wanted to build a lifestyle brand that breaks the old codes of the cosmetics industry in Provence and thereby create an exceptional brand that is the first of its kind to embrace modern minimalist design, the best ingredients of Provence and the joyful art of living of the south of France.